Open House Lead Followup

Open House Lead Followup Using Text and Email

DAY 1

8:30am

Send SMS: Do you have any questions left unanswered after attending the recent open house for property XYZ on 123 Anywhere St.?

8:45am

Send email: Hi! It was so nice to meet you at the recent open house! Just wondering if you have any follow-up questions that you would like me to answer. I will be in the office all day today and tomorrow if you would like to reply to my SMS or this email.
Thanks!
Real Estate Agent

P.S. There is special financing on this property if you are hesitant to put in a bid or you’re unsure how you will cover the downpayment. Just ask me!

DAY 2

9:50am

Send SMS: Just checking in in case you missed the messages yesterday or forgot. I’d love to give you a private tour of the property from the open house last week. There’s so much more to this property than meets the eye!

10:12am

Send email: An open house is a great way to check out a property on your own, but it does limit you from discovering what makes a property so special. This property has some unique features that really make it stand out from anything else you could buy. Let me give you a private guided tour of the property and show you some things you might have missed when you attended the open house. I’m certain you will really enjoy these features, considering our brief conversation at the open house and what you’re looking for.

Feel free to contact me anytime to set up another tour of the property!

Real Estate Agent

DAY 3

9:30am

Send SMS: Did you know that the owner is eager to sell? That’s why there have been so many open houses for this property. Sometimes this is the best way to get a property for less!

10am

Send email: The owner of this property is eager to sell. While the asking price might seem a little steep, the owner is willing to cut a bargain to sell quickly. It doesn’t hurt to put in an offer and see how low the owner is willing to go!

In fact, this bargaining might include the cost of a home inspection, replacement of outdated major appliances, inclusion of kitchen and laundry appliances, etc.. If you are eager to get a “fully loaded” house to reduce headaches associated with buying appliances, you might want to consider making an offer here.

Contact me to place a bid. If you need to see the property again, I can help!

Real Estate Agent

(Break for 2-3 Days to give client time to process info.)

DAY 5

7:45am

Send SMS: Hello! It’s been a few days. Just wondering if you’re still interested in that property located at 123 Anywhere St. The owner has received a couple offers, but was wondering if there were any other offers out there.

8am

Send email: Hello (Client)! The owner of 123 Anywhere St. has received a couple of offers. However, I said there might be one or two other interested parties. Are you still interested, or should I let the owner know that the only offers he/she has are the ones on hand?

At this time, you would have to counter with something better than the other buyers have given. Please contact me to find out where the bidding range currently sits.

Thanks again for signing up for our messages and alerts.

Real Estate Agent

Day 6

9am

Send SMS: It was a pleasure working with you! I’d be happy to help you with any future real estate endeavors. Don’t hesitate to contact me again if there’s a property that interests you.

9:20am

Send email: Thank you for the opportunity to assist you with a property purchase. I’m so glad this worked out for you/ I’m so sorry this didn’t work out for you. I hope you enjoy your new property/ I’d be happy to show you a few other comparable properties in a similar price range, if you’d like.

Real Estate Agent

(Use the positive phrases if the client bought the property. Use the less than positive phrases with supportive backup phrases if the client lost the opportunity to purchase the property or opted not to bid.)